How Will Broadband Adoption in Specific Segments Affect Your Audiences?

Pew Internet & American Life Project has released their most recent statistics on broadband adoption among adult Americans:

Home broadband adoption stood at 63% of adult Americans as of April 2009, up from 55% in May, 2008.

The most interesting bit of data in the report is that the following groups achieved above average increases in adoption: senior citizens; low-income; high-school graduates (no college); older baby boomers, and; rural Americans.

These demographic shifts can be a great source of innovation in your online efforts. Take a look at the outcomes you want to achieve online and the audiences with which you need to achieve them. Do the changes in the Pew report open new opportunities? Create challenges?

Sites that achieve breakthrough results regularly assess shifts in audience so they can be most effective online.

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