Big Blog

IBM is now encouraging their 300k+ employees to blog if they want and has posted a policy to set their expectations for employees who do blog:

Guidelines for IBM Bloggers: Executive Summary

  • Know and follow IBM’s Business Conduct Guidelines.
  • Blogs, wikis and other forms of online discourse are individual interactions, not corporate communications. IBMers are personally responsible for their posts. Be mindful that what you write will be public for a long time — protect your privacy.
  • Identify yourself — name and, when relevant, role at IBM — when you blog about IBM or IBM-related matters. And write in the first person. You must make it clear that you are speaking for yourself and not on behalf of IBM.
  • If you publish a blog or post to a blog and it has something to do with work you do or subjects associated with IBM, use a disclaimer such as this: “The postings on this site are my own and don’t necessarily represent IBM’s positions, strategies or opinions.”
  • Respect copyright, fair use and financial disclosure laws.
  • Don’t provide IBM’s or another’s confidential or other proprietary information.
  • Don’t cite or reference clients, partners or suppliers without their approval.
  • Respect your audience. Don’t use ethnic slurs, personal insults, obscenity, etc., and show proper consideration for others’ privacy and for topics that may be considered objectionable or inflammatory — such as politics and religion.
  • Find out who else is blogging on the topic, and cite them.
  • Don’t pick fights, be the first to correct your own mistakes, and don’t alter previous posts without indicating that you have done so.
  • Try to add value. Provide worthwhile information and perspective.

Association BloggerCon in Nashville

Ben Martin has taken the initiative to organize an association blogger meeting at ASAE’s Annual Meeting in Nashville this August: Y’all meet me in Nashville

This is an all-call to association bloggers attending the ASAE Annual Meeting in Nashville. You’re invited to a meet-up of association bloggers. Time, date and exact location are to be determined. Leave a comment or email me to begin the discussion about when, where and what to discuss when we meet.

Be sure to post a comment to Ben’s blog if you want to attend. I’m looking forward to it!

World Changing: The NPO

World Changing is a fantastic blog about how our world is, uh, changing. 🙂 They are forming an NPO organization with which to manage and grow their operations. And they are staffing up! Check out the job announcement if the following applies to you:

If herding a growing gang of super-smart, passionate, global cats into a finely-tuned anarchist marching band sounds like fun to you, boy do we have your dream job.

I am familiar with a couple of the folks who write for World Changing via The Well. Should be a fascinating and demanding job.

Who Should Have Online Communication Skills?

Nancy White posted on her blog about Target adding blogging skills to the job requirements for a media relations position: Full Circle Online Interaction Blog: Target requires blogging skills for media relations people

Not only are blogging skills going to be prerequisites, but more generally good online communications skills. Last week I got the chance to have a conversation with David Millen from IBM. I was blathering that I thought everyone will need online facilitation skills and he gently and accurately got me to sharpen my message. Not everyone has a job that requires negotiating meaning and roles in groups. 😉 Not everyone is going to need to be an online facilitator and those specific skills, just like the skills of a great blogger, my be more sharply defined in some roles more than others. But I’d venture a guess that many working in business will need to be skillful online communicators at some base level.

Nancy makes a really good point about the general need for online communication skills across the company. With more and more interaction being computer mediated, organizations that are generally savvy about online communication (oncomm?) will have a great advantage over those that don’t.

For example, when PR people do blogs without authentic online communication skills and experience you end up with stuff like fake blogs.

Great post by Nancy. Read the whole thing.

Association Weblog Roundup

There seems to be more and more blogging by association executives and consultants lately. Here is a round up of the ones I’m aware of and remain active. Feel free to chime in on the comments if I’ve missed any.

Kevin Holland, Blogging for Associations
Kevin, a communications director at a trade association, started this blog for a conference session but has kept at it since then. Kevin has written some interesting stuff about how associations can be impacted by social networking software and services.

Jeff De Cagna, The Association Innovation Blog and Associations Unorthodox
Jeff has been blogging for quite a while about associations and innovation, with a particular focus lately on what associations should learn from some of the most innovative ideas and companies out there. He recently got into podcasting and started Associations Unorthodox to host his podcast recordings. I used to tease Jeff about his audio posts, describing myself as a text traditionalist, but I have finally jumped on the podcasting bandwagon as a listener. I catch on eventually, Jeff! 🙂

Jeffrey Cufaude
Jeffrey is a leadership consultant for associations. Quite honestly, I’m not all that familiar with what he writes about since he doesn’t have an RSS feed. Love to read you, Jeffrey, if you had a feed I could subscribe to!

Ben Martin, Passing the CAE Exam
Ben began this blog last year to share his experiences as he studied for the Certified Association Executive designation exam. He is still keeping at it even though he got his CAE earlier this year. Lots of good stuff on here for prospective and current CAEs. Ben is also the very first association blogger to flame another association blogger in a substantive way. At least it’s the first I’m aware of. Good discussion in the comments of that post.

Sue Pelletier, face2face
Sue writes about the meetings industry, which is a big part of most association operations. She is an editor at a meetings trade publication. Sue is probably the highest volume writer in the whole group and covers a wide range of material.

Cecilia Sepp, Association Puzzle
Cecilia is a new association blogger who just got rolling with hers this year. Cecilia is a consultant and writer for associations.

Rich Westerfield, Trade Show Marketing Report
Rich is another consultant in the meetings industry, focusing on trade shows. Lots of good stuff on marketing meetings lately. Rich has also generously offered to Pimp Your Trade Show.

George Breeden, Technoprophet
George is an IT director at an association in DC. He posts lots of useful IT tips and information that are specifically relevant for associations.

Mystery CEO, View from a Corner Office
This blog is written by an association CEO in the Chicago area somewhere. She remains anonymous so she can write without, uh, getting in trouble with her board I suppose. While I think the her writing would be more authentic if she weren’t anonymous (can you be anonymously authentic?) I do think the blog gives an interesting view into the outlook of a top exec.

Update
Adding one more blog here that I just learned about.

Amy Smith, Association eLearning
A new blog by Amy Smith of Amy Smith Consulting. Amy specializes in elearning for associations.