I am working on an article for Associations Now about how to measure social media success. The questions I am exploring: How can you measure success with these tools? How do you know you are creating value with a blog, podcast, wiki, RSS, etc.? What’s beyond the page view?
I interviewed Jeremiah Owyang, about this issue last week. Jeremiah is with PodTech, an online video network. Jeremiah has been writing about social media, and metrics in particular, quite a bit this year. He even started a Facebook group on social media measurement.
In the recording attached to this post we discuss the idea of measuring engagement, subjective vs. objective measures and what the near term future might look like. Jeremiah shares several tips on getting started with measuring social media (follow the link for a write-up of these). Thanks Jeremiah!
Drop me a line if you are using social media at your association and would like to share your experience for the article. You don’t have to have solved the problem (if you have you can write the article!) but I am very interested in talking about the value you think your efforts are providing and issues related to measuring that value.
Update: Jeremiah has posted a few additional comments and links related to what we discussed in the interview.