I read this story in the New York Times over the weekend about Knights Apparel, a company that manufactures t-shirts and other clothing for college book stores. The founder and CEO, Joseph Bozich, wanted to not only offer a great and profitable product, he wanted to address a critical issue in the apparel market: being successful without paying wages that keep workers below the poverty level.
As you read it, you can note the passion for their work that the executives, their workers, and their customers have for the idea of creating apparel while paying workers a living wage. This is the dynamic that goals that matter create.
The kind of endeavor you are in, for profit or not, doesn’t really matter. What does is a goal that motivates your leadership and staff while drawing to you the customers or constituents you need to make it happen.