One of my favorite lines about strategy is that it doesn’t fail on the white board. Your new product won’t ship from the white board either.

One of several things I like about Seth Godin’s book, Linchpin, is his focus on shipping product. Nothing really matters if you don’t ship. So many things can get in the way of moving that new product out the door if we lose focus, lose discipline, allow ourselves to be distracted. Seth’s message is that linchpins ship.

So do orgpreneurs.