Post more original content than links to other people’s content.
I see a lot of people on Twitter and in blog posts sharing dozens of links a day to other people’s content. Some of it is even good! However, if your goal is to enhance your own perceived value online, you’ll get a better return from posting your own ideas.
Good content from you (in blogs, LinkedIn answers, tweets, etc.) will draw people to you over the long term. This is much higher value traffic than what you get by sharing links because they are coming to see what you have to say about something.
A sure sign that you are posting too many links? You label some of them as “Must Read.” If you do that, why are you sharing the others?