I’ve seen quite a few posts lately from social media specialists complaining about the lack of stature, engagement and respect they have within their organizations.

Here’s the thing folks: respect is earned. No one is going to give it to you by dint of your job description or the number of followers you have on Twitter. They will give it you when you help them create value, when you help them to achieve their goals, when you make their job easier.

If you spend all your time telling people they are ‘doing social media’ wrong, you’ll never get anywhere. Spend your time helping people to achieve their goals and you will earn respect if successful.

Here’s another thing: you don’t need everyone to ‘get it.’ All you need is one person to believe in your ability to help them. Start there, maximize their results, and then tell that story around your organization. Over time, you’ll have strong support and respect.

Believe me, I’ve been there. As an early web pioneer in associations, I used to gnash my teeth about people not getting it. Once I let go of that and focused on creating results with those who would partner with me, life got easier, I did my job better, and ultimately earned significant respect within the organization.

Here’s a final thing: even if you are genuinely being held back by the man, complaining about it online isn’t going to help!

More action, less agita.