There are a few key outcomes that any web strategy formulation process should help you to achieve. They include:
- Clearly defined and prioritized outcomes and audiences that your site must address.
- A statement of strategic intent that clearly indicates how you will address those outcome and audiences.
- A plan of action that ties your future website directly to your mission and organizational priorities.
If you can get clarity on these items then you have just dramatically improved your ability to create significant value with your web site.