I was quoted last week in the E-Commerce News about how to use data to grow your e-commerce revenue. One of my favorite topics! Here is an excerpt from Having Your Data and Using It Too:

“The best online sellers know their own data like the back of their hand and use it every day to improve their e-commerce performance,” Gammel said, adding that it is important to identify a few key metrics. “Only use metrics that enable you to make decisions about how to improve your marketing and conversion to sales online.”