No One Cares About Your Intranet

James Robertson points to a post decrying the lack of attention that corporate intranets receive nowadays in a challenging economy.

Expecting executives to fund the intranet is like expecting them to fund fax machines: better make a good case leading with the value of the outcomes an intranet can achieve rather than the depth of your features or total document count or the purity of your taxonomy.

In fact, I’d stop calling your group an intranet team immediately. Rebrand yourself as the rapid solutions team, working tirelessly to help profit centers make more profit and cost centers to cost less.

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