A couple free resources for you on a lovely Thursday afternoon.

First up, my second podcast interview with Sue Pelletier is up on the Face2Face blog. We tackle lots of issues around social media and events, including back channels, blogging, and if a blog will put your event out of business (answer: no).

Next Tuesday I’m leading a webinar on using data to drive membership marketing for associations.

The presentation is part of the Avectra Academy series and is free to attend. I’ve been told there has been a huge response to this one, which makes all sorts of sense. I’ll share why NOW is the best time to be a marketer ever (really!) and how associations can benefit from using data to focus their marketing rather than spamming the hell out of everyone in your database. Hope to see you there!