I gave a webinar presentation about marketing annual meetings on Monday as part of Avectra’s Academy. The full archive of the audio and slides is available for free on the Avectra web site: Marketing Strategies and Tips to Drive Annual Meeting Attendance.
I have also recorded another podcast covering some additional questions from the session that I wasn’t able to cover. I also go back over some questions I thought were particularly important.
Finally, here is a link to Kevin Holland’s post the served as one of the cases I covered in the presentation.