I was quoted yesterday by an MSNBC.com columnist about what to do when your online history, as shown by Google search results for your name, begin to cause career problems.

Here is the main portion that quotes me:

Many of us may want to find ways to erase the negative information about us on the Web, but that may not be the best strategy.

“What to do when you don’t like the impression given by your online persona?” asks C. David Gammel, a corporate technology consultant. “The counterintuitive response is the best: Post even more content about yourself online.”

However, he adds: “The content should be of a nature that is at least neutral, at best positive, for your career prospects. Blog about your professional interests. Discuss research you have conducted yourself on a topic of interest.”

Gammel believes in burying the Internet skeletons in positive cyber dust. “Once the less savory items are pushed off your first page of ego search results on Google, you’ll be fine with most people,” he notes. “That’s why you have to post more, not less, to get rid of the impact of those skeletons.”

The same thing is true for organizations as well.