Today I have a real treat for you: an interview with Lauren Turner who is leading some innovative efforts to use social media to engage with young professionals for the Chamber of Commerce in Fort Worth Texas.
In the interview I ask Lauren about where their young professionals are engaging online, how they have reach out to them and which techniques seem to be the most effective.
Here are a few links mentioned in the interview:
- Vision Fort Worth. The web site the Fort Worth Chamber of Commerce created specifically for the young professionals audience.
- Vision FW Facebook Group. Requires login.
- Vision FW Twitter Account.
- Vision FW LinkedIn Group.
The podcast is a tad over 15 minutes long. I will also be discussing Vision Fort Worth as a case in an American Chamber of Commerce Executives webinar on October 2. Be sure to register for that event if you are interested how to engage with young professionals in your community.
Play the interview below or follow the link to download the MP3 file.