Campaigns and Loyalists

Ever wondered what happens when your marketing campaign generates a loyal following? Case in point: Closing a Disney community from Church of the Customer Blog.

This new online world trips up marketers from the big to the little, the for- to the non-profit. A key lesson in this story: building community into a by-design time-limited campaign is counter productive. Established communities want to continue even if the budget for their platform has run out.

One thought on “Campaigns and Loyalists

  1. It’s like assuming that a space exploration vehicle will stop working after a certain number of months. Some of them just keep on working and sending back data long after they were supposed to die.

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