Campaigns and Loyalists

Ever wondered what happens when your marketing campaign generates a loyal following? Case in point: Closing a Disney community from Church of the Customer Blog.

This new online world trips up marketers from the big to the little, the for- to the non-profit. A key lesson in this story: building community into a by-design time-limited campaign is counter productive. Established communities want to continue even if the budget for their platform has run out.

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One thought on “Campaigns and Loyalists

  1. It’s like assuming that a space exploration vehicle will stop working after a certain number of months. Some of them just keep on working and sending back data long after they were supposed to die.

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