I was quoted on CNN.com yesterday in an article on writing resumes and thought I would expand a bit upon the topic of getting an interview (this is the purpose of a resume, by the way).
The single best way to get an interview that leads to a job offer is through a trusted, personal, introduction. The reasons should be fairly obvious. Work your network when you are looking. This can often pay off faster and more easily than sending blind applications.
However, that doesn’t always work when you need it to. In that case, read this post I wrote a while ago that discusses the roles of cover letters, resumes and the interview in the hiring process. Tailor each stage to provide value to the hirer, not you!