Kevin Holland doesn’t care about your Twitter tweats. I’m with ya Kevin. I posted last year that the only interesting use I saw of twitter was as a mini travelogue posted by a friend traveling Cuba, using SMS to get around limited and heavily filtered internet access in the country. Now that was some compelling text written for the medium.

Any online media you publish has to provide value. The same goes for social media, where you are hoping to facilitate connections and collaboration among people. The value may be personal, professional or some mix of the two but it has to be there to maintain audience and participation.

Focusing on value is a cornerstone of how I work with clients and Kevin’s post shows very well why that is critical. It is too easy to chase after the shiny new toy instead of making a realistic assessment of the value you can create with it.