Going Global by Going Small?

Data from the end of 2007 show that about 20% of the world’s population have access to the Internet while around 50% have cell phones.

What does this imply for how potential customers will be viewing your site, especially in the developing part of the world where cellular networks leapfrog land lines? Checked your site in a cell phone browser lately?

Relatedly, below are the slides from the presentation on global web strategy I gave last week at ASAE’s International Conference. Thanks to the 100+ people in the session. Great audience with very good questions. Also, my thanks to the SHRM contingent for playing along in a surprise case study of their efforts!

Feel free to contact me if you have questions about addressing international audiences with your web presence.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s