DRM is Hazardous to Your Revenue

I answered a question yesterday about tools for applying digital rights management (DRM) to electronic products such as PDFs and digital video files.

The short answer is that you do not need to act like an big media executive in how you offer digital products. Applying DRM to your electronic publication products is counter productive in most cases. I offer a few more thoughts on this in the short slide presentation below.

As an aside: I’ve been having fun with slideshare.net this past week, as you may have noticed. The key to using this as a medium for sharing your ideas is to design for it. Slides from my presentations are optimized to support my talk. Slides on slideshare need to stand on their own.

Update: This set of slides is currently featured on the Slideshare.net home page. Nobody can resist a good DRM smackdown.

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