So why does innovation matter? What we did last year worked well enough. Why change?
The answer is that the world is constantly changing around you. Look back five years and consider any element of business, politics, society, even your own personal relationships. I challenge anyone to point to one that has not changed at least moderately.
Given that change is constant, doing what you have always done is not going to get you the same return. If you decide you want to actually raise the bar on what you are achieving, then innovation becomes even more important.
That is why innovation matters. It is required for the ongoing survival of your organization. It is paramount if you wish to improve on your current position today.