I am presenting this afternoon at the Maryland Non Profits Annual Meeting in Cambridge, Maryland. The session, Unleashing the Strategic Potential of the Web, is about aligning your web strategy with that of the overall organization.

I will introduce several concepts and tools that are useful for defining and creating strategic alignment. We will then walk through the process right in the room. Everyone should leave with a good start on defining how their site should contribute to their overall mission and goals.

I am making an audio recording of the session. Let me know if you are interested and I’ll give you first crack at the audio product when it is ready.

Update: See the store for this now.