James Robertson asks:

The time is right for us to stop focusing inwards on the management of the “intranet as website”, and to ask: what are we going to deliver to the organisation in the next six months?

Good question. A better question: What does the organization need to deliver in the next six months and how can the intranet be aligned to support those efforts?

Intranets will always be viewed as a commodity (low value) when all they focus on is the processing of mundane tasks. There is huge opportunity for your intranet to help make a breakthrough in achieving your organizational goals. It will only happen when intranet managers, consultants and advisors focus on achieving the goals of the organization first and foremost.

I guarantee that you will get more resources and attention if your intranet makes tangible contributions to achieving your organization’s business goals. Policies and time sheet applications will not impress senior executives.

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