Kevin Holland on Email Marketing

Kevin Holland shares his best tips in 5 Things I’ve Learned About Email Marketing for Associations:

This week, the 100th issue of our organization’s free e-newsletter will hit the streets. It’s very different from when it started because we didn’t know anything 100 issues ago! I probably still don’t, but having now generated hundreds of new members through email newsletters and sold tens of thousands of books, I think I’ve picked up a few things. (And yes, to the blog-faithful out there, I still am a huge proponent of email marketing, even over blogs.)

Great tips in that post, check it out! Pretty consistent with the article I posted last week.

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