Just heard that NewsGator has bought Ranchero Software, the makers of NetNewsWire, which is my RSS newsreader of choice on the Mac:

Q: How does NetNewsWire fit into NewsGator’s plans?

Greg: Over the last 2.5 years, we’ve built a comprehensive RSS aggregation platform. We have clients for the web, for email clients, for mobile phones and PDAs, and even for your TV. With the acquisition of FeedDemon a few months ago, we added the industry-leading Windows desktop aggregator. NetNewsWire really completes this story for us – we now have the best client on the Mac, which lets us serve this exciting part of the market as well. And make no mistake – we’re very excited about the Mac. Just looking at our data shows a huge penetration of RSS tools among Mac users – clearly you’re all early technology adopters, and that gives us a unique opportunity to try out new leading-edge stuff with you.

Funny thing is that the picture on the announcement page is of a guy using a Windows laptop. 🙂 This should lead to some great integration features for NNW in the future.

NewsGator should have a big knowledge lead on their competitors since they have hired by acquiring the developers of the two premiere RSS desktop applications. That’s probably worth more in the long run than the software.