Contrary View on Podcasting

Earl Mardel has posted a concise contrary view on podcasting. I think cold-water viewpoints like this are always valuable when trying to figure out a new twist on an old medium, which seems to come along daily with the Internet these days.

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3 thoughts on “Contrary View on Podcasting

  1. I think his critique is along the lines of Mark Cuban’s comments that it will be hard to make money on it as an activity in and of itself. I find it hard to disagree with that at this point.

    However, I do think it is a great medium for indirect marketing of other revenue producing activities, whether it is reputation building or promoting an event.

  2. I’m not sure so that it can’t be revenue-generating by itself…the equivalent of “books on tape” for the xers and millenials. I think it has great potential for association e-learning – true “anytime, anywhere” learning…unfortunately without interactivity, but perhaps that will come with the merging of the ipod and mobile phone technologies?

    Mickie

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