I like this definition of the purpose of coaching from the Management Craft blog.

Coaching in a business setting has four purposes:

  1. Coaching should improve client coachability.
  2. Coaching should help the client get unstuck and moving toward his or her goals again.
  3. Coaching should enhance client self-awareness.
  4. Coaching should facilitate breakthroughs.

That last one seems to be the real purpose in my mind. If not that, why do it?

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