What controversy?

Jeffrey Zeldman revisits web standards evangelism after some time off the rubber chicken circuit. I guess I’m not reading in the right places but I’ve never had a sense that there were huge rifts in the standards social club (other than RSS of course). I never felt turned off towards adopting standards once I learned about the benefits from reading folks such as Zeldman and Meyer. Maybe the controversy rings loudest to those in the middle of it?