Just noticed this article in my referral links (they kindly link to my site at the end of the piece): Case Study: Why the Air Conditioning Contractors of America’s (ACCA) blog is not cool by Debbie Weil in WordBiz Report.
It’s tempting to say the Air Conditioning Contractors of America (ACCA) has a cool blog. But it wouldn’t be true.
What ACCA, the trade association for 4,000 heating, ventilating and air conditioning companies, has created is a highly efficient way of communicating with its members.
It’s a nice piece that goes through why the ACCA blog was created and how they run it. I liked the message to their members that Kevin Holland launched it with:
ACCAbuzz is a new way we will be communicating with our members and the entire HVACR industry. It gives us an easy way to post quick news items, commentary, and links to articles of interest. As time goes on, ACCAbuzz will become the real nerve center of our website, because it’s here that our staff and members can keep everyone in the loop, ask questions, and get real-time feedback. In announcing this new site to our members, we called it a “daily newsletter on steroids,” because it just keeps growing, all day long!
Also see the page of association blog links on my wiki.