blended perspectives: MT-RefSearch to the Rescue! is a brilliant little script for MT. It detects if an in-bound reader is coming from a google search and displays a local set of search results at the top of the page based on the google query that led to them. This can quickly route users to an MT post that may have slid of the home page since Google last indexed it.
This takes an approach I often use at work in a completely new-to-me direction. I always make sure that our PR folks keep us up-to-date on media mentions of our organization so that I can get a link and/or a blurb on our home pages that will quickly direct those users to info relevant to the media exposure that guided them to us. Gotta grab those people right off the bat if we’re going to engage them.
I had never considered applying the same approach to in-bound searchers from Google and other seach engines. We could even create special messages for certain keywords that are hot-button issues for us in addition to supply our local search results for their query.
I need to think this through a bit more but it is a fascinating idea. Thanks for the idea Eliot!