Using MT TrackBack for Cross-functional Team Blogs

Just yesterday Glen and I were talking about what balance to strike between multi-author weblogs and individual weblogs on our intranet. I think that eventually we would evolve our blogs on the intranet to single-author but enable some way to port or otherwise indicate certain of their posts for diffferent teams the writer might be on. We use MovableType and had not yet come up with an elegant way to do this that still met our needs (it is partially a taxonomy challenge, of course!).

The new MT TrackBack might fit the bill:

Multiple “authors” without author accounts

Say you want to have your readers contribute to your blog, but do not want to add them as an author; either because you want to limit the number of authors or you don’t want the work of having to add new people each time someone wants to post something interesting. Or, you may not want their posts to “weigh” as much as your official set of multiple authors.

With TrackBack, you can set up a section of your site to receive pings.

Kristine, one of our beta-testers, used her site, The Red Kitchen, as an example:

“If I had a category named ‘Red Kitchen Guests’ and allowed pings to it… then anyone with an MT blog could post a recipe on their page and ping my guest category. Then it could automatically list a ping link and excerpt on the Guest category page.”

With this we could set up team weblogs that just gather TalkBack pings from team members who are writing klog entries. Ideally I would like for individual writers to set one or more of their categories to auto-ping relevant team klogs when a new entry of that category is posted. I’m not sure that TalkBack supports category auto-pinging right now but maybe we could do it somehow via category templates.

I’m looking forward to experimenting with this.

Phil Wolff: Klogging vs. the 11 Deadly KM Sins

Phil Wolff:

Klogging vs. the 11 Deadly KM Sins.

How does klogging avoid the quagmire?

1. Not developing a working definition of knowledge

The best exercise is the one you do. The same is true for KM tools and practices.

People klog.

It’s easier to edit than write. The best way to define knowledge is to start from experience; klogging gives you that experience. More data points loosely scattered.

2. Emphasizing knowledge stock to the detriment of knowledge flow

Klogging is all about flow.

Freshness, updates, syndication, aggregation, linking. Part and parcel.

3. Viewing knowledge as existing predominantly outside the heads of individuals

Klogging is conversational. Content-rich klogs help you find the right people to chime in on a question.

4. Not understanding that a fundamental intermediate purpose of managing knowledge is to create shared context

Klogging illuminates context.

Context of time.

Of geography.

Of social connection.

Of topic.

By reading your colleague’s klogs, you crawl inside a little of their day.

Almost as fun as being John Malkovich

5. Paying little heed to the role and importance of tacit knowledge

Klogging creates a tacit source.

I may not be conscious of documenting my knowledge. I may just be telling the story of an encounter with a customer, a staff meeting, a thorny problem.

It is there, or clues to it, just the same.

6. Disentangling knowledge from its uses

Klogging puts knowledge in context. Expose the experience of applying knowledge by klogging your After Action Reviews.

7. Downplaying thinking and reasoning

Klogs’ conversational nature encourages people to share their train of thought and explain their conclusions.

8. Focusing on the past and the present and not on the future

Klogging won’t help, yet. Unless you klog your plans, visions, scenarios, coming events, trends…

9. Failing to recognize the importance of experimentation

Can’t help you there. You either reward the effort so people try new things, or you don’t.

10. Substituting technological contact for human interface

Klogging complements face time. That which can be electronically mediated, is. That which needs real space (decisions, brainstorming, bonding) gets it.

If you are a virtual team, widely dispersed, klogs augment conference calls and email.

11. Seeking to develop direct measures of knowledge

Nike: “Just Do It.”

The U.S.M.M.A motto: “Acta non verba” (action, not talk)

Forest Gump: “Knowledge is as Knowledge does.”

You can measure klogging. Operational health, user activity. Hits, posts, by user, by category.

But klogging is not about chunking knowledge (although “the post” is almost an atomic expression of an idea).

Real knowledge is created by multiple authors, in multiple posts, over time. Klogging tools help you uncover the threads that tie them together.

The indirect measures are most important: Improvement in sales, cost containment, employee satisfaction, customer satisfaction, speed, quality.

klog Pilot Notes

We have started a pilot knowledge log at my office. Our team has been running a multi-author weblog on our intranet, writing about the web sites and related projects that we run.

Our original intent was to provide an easy way for other staff in the office to keep up with what’s going on with the web, updates on technical problems, major content changes, etc. We have had good feedback so far from our audience and are working on rolling out a few more klogs for other units that are interested in klogging their work. The grassroots revolution has begun! 🙂

Within our team, we have been surprised at how well the team klog has helped us to have a better understanding of what each of us is currently working on. We didn’t realize how much of our individual work was below the radar of our closest co-workers. No wonder we often get questions from other staff wondering what the web team does day-to-day. The klog should help with that office-wide.

My own experience returning from a week of vacation really illustrates the benefits it has had within our own team. The first thing I did yesterday was fire up our team klog and read what had been going on while I was out last week. I immediately saw a couple items that needed my attention (which I dealt with in a few minutes each) and got up to speed on what the rest of the team had been focusing. All before I had finished my first cup of coffee and long before I had made it through my backlog of 200 e-mails and a few voice mail messages. (See John Robb’s comments on the communication efficiency of klogs.)

It really took my breath away how effective it was for quickly getting me back up to speed. And I’ve been the one evangelizing this stuff! Without the team klog I would not have gotten to the critical items as quickly and I might not have ever learned about some of the other things that went on while I was out.

Taxonomy and RSS

The group that maintains the RSS standard is exploring the addition of some taxonomy elements. (Found via Ease.)

At first glance it looks like it will give you the ability to add pointers to related information and/or topics on your own web site or elsewhere. Taking a weblog as an example, you could add category-specific archives links to individual posts in an RSS feed. A news reader could then render links to your category archive for a particular post which the user could then follow if they want to see whatelse you have said on the overall subject.

McGee on Klogs

Jim McGee on fostering weblog use within an organiziation:

The management challenge here is a coaching challenge, not a control one. Management needs to encourage you to continue the experiment long enough for you to perceive its value. After a few instances of dumb mistakes avoided by looking back on earlier dumb mistakes and effort saved by referring questioners back to the answer that already exists in the archives, the value ought to be clear. The sharing with others will evolve naturally from better sharing with yourself.

Related to this, if the staff in your organization fear failure then they are not likely to be sharing knowledge effectively (or learning much either). People do not push the limits and try new things when they think they will nailed by management for failing. The trick is not to encourage success alone but to encourage collaborative experimentation with an emphasis on early recognition of failure and why it is occuring.

The Zeitgoogle

John Fraim puts forth several interesting ideas in his article Electric Symbols: Internet Words And Culture that was published in First Monday. He writes that aggregate data about searches on the Web can provide insight into cultural attitudes and beliefs. Here is how Google Zeitgeist data can be interpreted: 

“While the Google Zeitgeist is interesting, for the most part the top ten Google words (weekly or monthly) simply reflect leading things and people coming and going from the attention of popular culture. The top ten words offer few surprises and little insight into the hidden forces behind popular culture.

Far greater cultural insight exists in the larger database of words ranked outside the Google top ten words. It is at the lower ranking levels that words move away from reflecting external cultural events to expressing internal attitudes.”

He goes on to write that the lower ranked words “are closer to collective psychology and the internal world and are more expressive of the internal world.”

I think this has some interesting implications for weblogs and the sites that track them, such as Daypop. The Daypop Top 40 shows the daily froth of popular culture and news. A Yearpop Middle 100 might provide insight into common themes and values in the blogging community over a longer period of time.

Comparing analysis of distinct groups of blogs could be valuable too. Do Radio bloggers tend to focus on different issues than Blogger bloggers? How different are warbloggers and techbloggers?

Another application could be comparing the lower ranking word searches on the intranets of two organizations considering a merger. Differences and similarities could provide valuable insight to those who are considering merging the two organizations. Do they compliment each other? Are they largely redundant in their searches, showing high compatibility of organizational culture?

That is just one idea cherry-picked from the article. I highly recommend reading the whole piece.