Association Management: Leading While Appearing to be Led

I just got back from several days in Denver attending the ASAE Annual Convention.

If you were to buy one session tape from the Convention, I would recommend ‘Formulas for Success in Working Relationships with Chief Elected Officials’. 5 former/current chief staff officers with a combined 175 years of experience talked about what they felt were the keys to a good and productive relationship with top volunteer leaders. Their advice and opinions form a philosophy of association management that is worth emulation even if you are not a senior staffer.

Click ‘More’ to see my summary of the comments in this session.
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Membership Directories and Copyright

The American Massage Therapy Association was unsuccessful in a lawsuit against a publisher who had copied the contents of the AMTA membership directory for their own commercial purposes. Courts have held for a quite a while that the contents of a telephone directory are not copyrightable and the judge held the same standard here.

I think this will drive more associations to switch to web-based membership directories and cease publication of print versions (not to mention the cost savings). It is just too easy to give a printed directory to a temp for a few days of data-entry. Voila! A new spam/direct mail list!

Web-based directories can be structured in a way that makes it much more difficult to copy member contact data in bulk yet still facilitate individual networking. This could help reduce the risk of member data being used by outside parties in unintended ways.

Here are a few methods to protect member data in a web-based membership directory:

  • Put the directory in a restricted-access, members-only area of your web site.
  • Limit the number of results shown at one time in a search results set.
  • Only show partial contact info (such as name, city and state) in the search results list.
  • Display full contact information one member at a time.
  • Do not allow browsing of the complete alphabetical list of members.

This may not stop the truly determined but it will make it much more difficult to copy the entire membership list.

Depending upon implementation, some of these methods could limit the usefulness of the directory for members. You will have to balance that against the need to make that data available to members in a form that won’t easily be abused.

Legislation XML

From the Windley’s Enterprise Computing Weblog:

US House of Representatives and XML

The US House of Representatives has made a significant effort in developing DTDs for describing bills. My authority as Utah CIO doesn’t extend to the Utah Legislature (you can tell from their URL), but I’d still love to see them adopt something like the House standards. They might be able to just use the House DTDs directly. A recent article in Government Computer News writes about the House XMl efforts.

This could be quite useful for tracking legislation for association government affairs programs. It will be very interesting to see how this is deployed. I’d love to be able to make an xml-rpc call to a government server to get the latest version of a particular bill in xml.

WorldCom Implosion

From a WorldCom press release:

As a result of an internal audit of the company?s capital expenditure accounting, it was determined that certain transfers from line cost expenses to capital accounts during this period were not made in accordance with generally accepted accounting principles (GAAP). The amount of these transfers was $3.055 billion for 2001 and $797 million for first quarter 2002.

That’s rather understated, isn’t it. This is going to be huge. Lots of associations use WorldCom and subsidiaries for web hosting and ISP services. Time to start migration planning.

klog Pilot Notes

We have started a pilot knowledge log at my office. Our team has been running a multi-author weblog on our intranet, writing about the web sites and related projects that we run.

Our original intent was to provide an easy way for other staff in the office to keep up with what’s going on with the web, updates on technical problems, major content changes, etc. We have had good feedback so far from our audience and are working on rolling out a few more klogs for other units that are interested in klogging their work. The grassroots revolution has begun! 🙂

Within our team, we have been surprised at how well the team klog has helped us to have a better understanding of what each of us is currently working on. We didn’t realize how much of our individual work was below the radar of our closest co-workers. No wonder we often get questions from other staff wondering what the web team does day-to-day. The klog should help with that office-wide.

My own experience returning from a week of vacation really illustrates the benefits it has had within our own team. The first thing I did yesterday was fire up our team klog and read what had been going on while I was out last week. I immediately saw a couple items that needed my attention (which I dealt with in a few minutes each) and got up to speed on what the rest of the team had been focusing. All before I had finished my first cup of coffee and long before I had made it through my backlog of 200 e-mails and a few voice mail messages. (See John Robb’s comments on the communication efficiency of klogs.)

It really took my breath away how effective it was for quickly getting me back up to speed. And I’ve been the one evangelizing this stuff! Without the team klog I would not have gotten to the critical items as quickly and I might not have ever learned about some of the other things that went on while I was out.

I'm Certifiable

This week I achieved something I’ve wanted to do for about 5 years: I earned my CAE designation from ASAE.

I put some of my study notes onto this site prior to the exam so I could do quick reviews of them during the day. They aren’t comprehensive but they might be helpful to you if you’re sitting for the exam during the next go around in November.