Managing the Politics of Your Web Site’s Information Architecture

I have added a new article to the resources section of my web site: Managing the Politics of Your Web Site’s Information Architecture. This article was originally published in Associations Now. In it I discuss how to defuse political infighting around your site’s information architecture by focusing on achieving your stakeholders outcomes and creating a variety of traffic guidance tools for managing your site. Here are the first two graphs:

Some days it may seem that the biggest problem with your Web site is not the technology that powers it but the power struggles that threaten to undermine it. Whether in a large, decentralized organization or in a small, local nonprofit, a Web site can turn into a battleground on which everyone fights for prime spots on the home page to highlight their programs. Too often, the winners are the ones who are best at internal politics. The losers are the weaker negotiators—and the visitors who give up in frustration without finding what they want.

It doesn’t have to be this way. By thinking about what’s behind the struggle, you as a Web site manager can de-emphasize internal politics while helping organizational stakeholders achieve their goals through—not in spite of—your Web site’s information architecture.

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