C. David Gammel, CAE, is a long-time executive and consultant in the association industry. Gammel has been quoted in The New York Times, The Washington Post, and Wired magazine on issues such as social media, strategy, and the impact of the Web on business. He is the author of the books Maximum Engagement: Moving Members, Donors, and Customers to Ever-increasing Levels of Participation and Online and On Mission: Practical Web Strategy for Breakthrough Results.

David has spoken internationally to Fortune 500, small business, and nonprofit executives on diverse subjects from strategy, technology, to international business assignments and online culture.

Throughout his career, David has helped organizations maximize engagement by increasing the time and money members invest in their products, services, and mission. His consulting clients included everything from a start-up purchased by Google to mature technology companies to some of the world’s leading nonprofit organizations.

David has worked as an executive at leading healthcare, scientific, and business associations. He currently serves as executive director of the Entomological Society of America. You may reach him at david@highcontext.com or +1 (240) 535-4545.