Cascading Website Improvement

Here is an easy to implement process for making quick improvements to your website that have a large impact in terms of the number of visitors they benefit and your bottom line in one month.

Identify the top 10 pages on your site in terms of number of page views. Go through each page and identify one change you could make to each that would improve the experience for the user. Some things to consider:

  • What is the most important next action we want people to take on this page? How can we make it more clear or easy to do?
  • What extraneous content or interface can we remove from this page to make the core purpose more clear?
  • Use live visualization tools to see where actual users seem to be having problems on those pages.

You are looking for low-hanging fruit in this exercise. Identify one change you can make in the next business day to put the improvement into action. Capture other ideas that require more effort and use those when considering longer term projects.

Now make that one change. Repeat for the next 9 days.

Next, identify your top 10 pages in terms of the revenue they generate for your organization. Look for easy changes you can make to those pages to enhance the earning potential with your visitors. Use the same processes as above.

If you do this you’ll have made 20 improvements throughout the site for your most visited and highest earning pages. Not bad!

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