http://highcontext.com/2008/01/07/why-business-intelligence-is-often-stupid/ Helping associations pursue goals that matter. Mon, 23 Apr 2012 17:01:44 +0000 hourly 1 http://wordpress.com/ http://highcontext.com/2008/01/07/why-business-intelligence-is-often-stupid/#comment-361 Wed, 09 Jan 2008 02:10:52 +0000 http://www.highcontext.com/hcarchives/2008/01/07/why-business-intelligence-is-often-stupid/#comment-361 Great post. It seems that some of the core objectives of many associations are difficult to measure in the same quantifiable terms as would be the case in the business world. I read Jim Collins monograph Good to Great and the Social Sectors this past weekend and he makes a similar point. Identifying the right metrics is critical and in many cases the best metrics for the central objectives of an organization are more qualitative than quantitative in nature. If this is the case, then blindly focusing on secondary, trailing indicators could end up creating dangerous blind spots for association executives, to get back to the dashboard analogy.

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