Comments on: Usability and Branding: You Can Have Both http://highcontext.com/2006/02/12/usability-and-branding-you-can-have-both/ Helping associations pursue goals that matter. Mon, 23 Apr 2012 17:01:44 +0000 hourly 1 http://wordpress.com/ By: Association Inc. » Blog Archive » Usability, Experience, and the Art of Burritos http://highcontext.com/2006/02/12/usability-and-branding-you-can-have-both/#comment-205 Tue, 14 Feb 2006 04:14:51 +0000 http://www.highcontext.com/?p=602#comment-205 [...] UPDATE: Just noticed that David responded, and I think we agree more than he thinks: I agree that Chipotle could also have changed its website to showcase its locator more than it does without losing its “hipness.” However, I stand by my contention that in any comparison between these two sites — a comparison that I didn’t choose but am merely commenting upon — Chipotle wins, hands down. The BajaFresh site, any way you look at it, simply sucks. [...]

]]> By: Fred Simmons http://highcontext.com/2006/02/12/usability-and-branding-you-can-have-both/#comment-204 Mon, 13 Feb 2006 15:28:55 +0000 http://www.highcontext.com/?p=602#comment-204 I’m with you on this one. Search Google for “Chipotle locations” and you get http://www.chipotlefan.com/index.php?id=locations, a site “not affiliated with Chipotle Mexican Grill.” The funny thing is once you submit a search it takes you back to chipotle.com’s results page. It’s a fan’s fix for poor functionality. Too funny.

I’m all for branding consistency, but there’s easy ways to make Flash searchable these days. They just have lazy developers.

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